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Turn Email Subscribers Into Buyers

posted by Ted on May 21, 2012

The value of a mailing list is not in its word of mouth power. It is not in the indirect sales power, either. The value of a mailing list rests on its ability to convert readers into buyers, subscribers into clients, and interested parties into long-term customers.

If your mailing list is failing to do this, you are missing out on the potential for greater long-term sustainability for your business.

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The Advantages of Mobile Web Design

posted by Ted on May 20, 2012

2012 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile web design? Which web development features are mobile friendly and which are not? Lastly and most importantly, how do you find out how mobile web design could work for your business?

Advantages of Mobile Web Design

* A well developed mobile website can mean an increased range of web visitors to your web site who will be happy to use your site to full effect and appreciate that it functions in the right way.

* If your business targets people on the move (e.g. a restaurant or hotel), you’ll most likely pick up business with good mobile web development.

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Google May Be Replacing Content as King

posted by Ted on May 19, 2012

While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net.

This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web.

In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality.

It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google.

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Promoting A Business Using Email

posted by Ted on May 18, 2012

There are numerous ways to promote your products and services online and one of the most powerful is still the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read. This can not only have repercussions on your business reputation, but will also be  a huge waste of time and drain of resources. So, what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process. Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips.

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Steps to a Successful Article

posted by Ted on May 17, 2012

Article writing and marketing is one of the most powerful ways to boost your traffic and sales. Articles will build your reputation and credibility. Articles will allow you to make more contacts and establish more connections. Articles will improve your ranking and bring you more traffic. Articles will improve your online presence. Article marketing is free!

Writing an article is not as hard as most people think. You are not writing a dissertation but a simple and informative article.

Below are ten steps to help you write a more successful article.

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