Marketing Blog

Just what is a web conversion? It’s when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it’s a service, a product, or sometimes even a referral to another company.

It’s a sad thing to know when you have a website developed at great cost and then it doesn’t get any visitors. When the launching party is over, then you begin waiting for any good signs, but soon you find out that the visitor counter remains at zero.

A niche, when thoroughly researched and prepared for, is the key to not only great website traffic and a top search engine result, it’s also the key to profits. Therefore, the first step when considering any online business is to discover your online niche.

Surprisingly, according to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

It’s not an easy task to be successful at online marketing. One slip and you can watch your leads and sales roll down a hill and end up with your competition.

One relatively easy way to drive relevant traffic to your website is to optimize your images for search engines. It is recommended for you to include an anchor text, descriptive tagging, and URL structure to maximize results.

The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer viewers, subscribers, and buyers. However, free sources of entertainment and media like the Internet and radio are bound to gain in audience during the recession. So, while companies are advertising more in this media, there is also a greater opportunity to make money in advertising online.

A June, 2010 ruling by a U.S. District Court in New York in favor of YouTube established an important precedent for blog sites for avoiding strict liability for copyright infringement by blog posters.

RSS (real simple syndication) feeds provide online business owners, bloggers, and marketers the opportunity to connect with members of their target market in an ongoing fashion.

A website is the first step to online marketing. It should be easy to navigate, pleasing to the eye, and optimized with keywords related to your business.