Marketing Blog

Evaluating Your Website Performance Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish [...]

The main motivators that most influence the decision of marketers to integrate Web analytics with email marketing campaign activities are increased revenue, increased customer retention and improved measurement of email’s contribution to revenues.

Professionals within the SEO industry are talking more and more about the practice of bypassing the ever increasing competition for the major generic keywords by focusing on longer search phrases, or long-tail keywords.

So, here it is…Thanksgiving Day. A day that makes even the most disciplined forget all about the diet they’ve spent most of the year following. And this trend will likely continue until New Years day. Parties to attend, leftovers to consume, cookies brought into the office, etc. Honestly, we have no chance. At least we [...]

A 2009 survey found that 46% of small businesses surveyed rely on email marketing to help them find new customers, keep existing ones and grow their businesses. Furthermore the report reveals that 36% of the surveyed small businesses plan to start using email marketing in the coming year.

Actually there is not that much to Internet marketing for small business, and it can probably be summed up in a few words: continuously add the best content you can to your website and continue to get quality links to the pages. That is the basic idea – create informative and interesting content and get links to it.

We just launched a new membership program where businesses and internet marketers can gain all the tools and services they need to improve their online presence. The site can be found here – Lazer Alliance. Anyway, instead of writing it all here, feel free to check out our new video:

Relevance is crucial in all forms of online and offline communications. And it has nothing to do with your company. It has everything to do with your customer, the content of your communications and individualization.

In the great movie Glengarry Glen Ross, ‘Blake’, played by Alec Baldwin, uses the line “Always be closing” to motivate (or threaten) the salesmen. And this is something I’ve often heard in sales meetings and seminars. It’s been used so often that it’s even shortened to ‘ABC’ by some sales managers…and everyone knows exactly what [...]

Anyone that has shopped for jewelry can attest to the fact that platinum is considered better than gold.  The higher price, and the way the salespeople seemingly steer us towards it, can be used as further evidence.  However, most people would not be able to tell the difference between a platinum and a white gold [...]