Marketing Blog

Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing.

We decided to take a day off from all of these serious posts. So… May your holiday season be filled with joy and the new year bring success to you and yours. Thanks for continuing to read our ramblings on this page and we plan to ramble on into 2010. Happy holidays!

If you’re working on your own, you don’t have a boss to constantly offer to send you to meetings and conferences to expand your horizons. That means you have to find them yourself.

Do you have a clear vision statement, for your business and yourself? Think about why you started your business, and what you hope to achieve. And you need keep it in mind if you’re going to actually achieve it.

Mobile email is growing and it will keep on growing. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your (mobile) email campaigns.

A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

It’s been proven time and time again that first impressions matter in life. The same can be said for your business website.

With SMS marketing, you have direct access to the prospect, and their undivided attention for the few seconds they read your text. Provided the targeting is sharp and the content of the message effective, the response rates from a SMS marketing campaign are significant.

For website management to be done right, it does take time. Monitoring your site, updating the content, creating backups, and everything else involved can be a lot of work, especially when you consider that the rules for keeping the site fresh in the eyes of the search engines are constantly changing.