Marketing Blog

Branded Entertainment: a two to seven minute commercial that combines content, advertising, and entertainment in a brand story format designed to attract and hold an audience’s attention while delivering a memorable core marketing message.

For an online business, their website is your their window, and just like any good store, the best window dressing will attract the customers in droves.

Social Media Marketing is a great way to reach more potential clients with minimal effort and expense. There’s definitely a right way and a wrong way to go about it though, and unfortunately most people get it wrong.

Most money changes hands in the real world, not online. Online sales, impressive as they are, only account for two to three percent of the total economy at best.

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure.

Beginning in May 2010, May Day became the code word for a major ranking change in Google and new attacks of “Google paranoia” by webmasters everywhere.

I know in Internet Marketing it is often said that the money is in the list. And I couldn’t agree more. However, I would like to add that they money is in the list that trusts and respects you.

Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse.

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online.

On December 1, 2009, new FTC regulations that govern the use of endorsements and testimonials to promote products went into effect. FTC regulations now require all endorsements to disclose any “material connection” between the vendor and the advertiser.