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Website Design Tips For A Reader Friendly Site

posted by Ted on September 30, 2011

One of my favorite things I like to do when I’m online is browse the Internet, and check out other marketing websites. I’m an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.

However, it takes a very special website to capture my attention. And unfortunately, most sites fall far short of my expectations. As a result, I rarely bookmark websites. No, more often than not, when I visit a website, I click away after just a second or two.

Why? Because in my opinion, many websites just aren’t what I would call reader-friendly. In fact, they’re just the opposite. They provide a lousy reader experience.

Following are five things that ruin my reader experience:

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Googles Latest Update

posted by Ted on September 29, 2011

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot – and you don’t even need a website.

In the “old days”, the bulk of businesses relied on the Yellow Pages to get the phone ringing. The majority of marketing dollars were spent getting listed in this ten pound paperweight. With the popularity of the Net, less people let “their fingers do the walking” when they need something, and more are letting their mouse do the talking.

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List Building In The Age Of Twitter

posted by Ted on September 27, 2011

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyber-age wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

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Make Your Ecommerce Better

posted by Ted on September 26, 2011

By: Kabir Bedi

E-commerce is becoming increasingly popular as more and more companies decide to take their businesses online. Not only can it act as a efficient revenue channel for businesses, it can also boost their existent sales figures by increasingly accessibility to the audiences.

Here are 8 tips that will help you make your e-commerce website better and more effective.

  1. Make your website Interactive!

Your e-commerce website may have a great visual appeal but what customers really look forward to is the usability. Include tools and features that would help your customers interact with your website and understand your products better. Remember, the more they know about your products and their benefits, more are the chances that they’ll buy them. So, include product reviews, interactive images, demo videos and even chat app where visitors can talk to an online customer care person.

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Tips For Promoting Your Website

posted by Ted on September 25, 2011

If you’ve got your own web-based business, you might be asking yourself how you can market your site. There are lots of ways to make this happen, and this article talks about all the demonstrated strategies that would make you have favorable outcomes in this particular field.

The traditional way of promoting a business venture would be to pay for want ad space in your local newspapers. This would let everybody know about your website, but carrying this out regularly would make your overhead costs go up.

A lot of people utilize the web to obtain details, plus the constant progression of the internet means that there will always be many different strategies to market your webpage. Among the choices that you could utilize is pay per click advertising, wherein you will spend money in order to put your ad on the results pages of search engines. While this is a proven way to market your site, it can get costly if you are bidding for keywords that are popular. One other way to publicize your webpage is by making use of weblogs. Crafting blog entries about your products or services and also placing the right amount of information in your weblog would draw in potential customers.

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