March 2012

Do you have a clear vision statement, for your business and yourself? Think about why you started your business, and what you hope to achieve. And you need keep it in mind if you’re going to actually achieve it.

Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue.

Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned. Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.

Every business that desires a strong online presence must take the time to make sure their website is optimized for the most popular search engines if they wish to maximize their returns on their investment

Affiliate programs are a great way for small businesses to get started selling their products without a lot of capital. The problem is that a lot of businesses are doing so. That means if you’re going to have an affiliate marketing program, you’ve got to do it right. Here are some tips to get you started on your way to a successful program.

Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each.

Search engine optimization, also known as SEO, is the concept of planning, writing, and coding each page of a given website so that it will be seen correctly by the search engines for the keywords that were chosen

Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

Most of us get so consumed with our online social media sites, article marketing, etc., we forget there is a whole offline world to which we can market our products and services.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.