Copyright Ownership for Contract Work
It’s really simple: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be? Internet attorneys, advisers and businesses cannot afford not to be aware of the applicable laws.
Background:
When copyrightable work is created by an employee, the work can become the property of the employer in one of two ways: either by qualifying as a “work made for hire” as defined in Section 101 of the U.S. Copyright Act or by having the employee assign the work to the employer.
Alternative Marketing Strategies
Name any business that seemingly came from nowhere and went on to become a number-crunching machinery, running high on a steady flow of profit. Be it Starbucks or KFC, every business enterprise started off as a small one in terms of the amount of capital invested. To make a business go big, one doesn’t necessarily need a huge capital investment as much as they need a business vision. It’s the vision that makes all the difference. Colonel Sanders or Zoe Siegl always dreamt big and had a plan to follow up that dream into reality. Don’t expect your business to create a market sensation unless you know the trick of finding products for your customers.
Gain Customers Using Social Media
“Build it and they will come” the saying goes.
Not.
You can build a blog or video site and you can still be lacking connections.
Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating a magnetic conversation with people that draws them towards you.
Emphasize The “Social” In Social Marketing
Internet marketers, webmasters and business owners have used the popularity and power of social media sites such as Facebook, Twitter, and Google+, to expand their brands and advertise directly to their prospective customers. The marketing strategy, known as Social Media Marketing, or SMM, forms a direct line of communication between the business and the consumer, allowing companies to personally shape and control their brand online.
While the potential is there for social media branding, many companies and businesses fall far short of their goals due to poor planning and implementation. They forget about what makes social media so powerful: socializing.
Anyone can set up a social media account and start posting updates, links and pictures. But it takes strategy to make a social media profile work for your business, strategy that many brands miss. Facebook and Twitter are riddled with posts and links that are strictly promotional. They post links to their newest items for sale, special offers and discounts, inspirational quotes from famous people, and links to their latest articles.
Maximize Your About Us Page
If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page.
Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.
