Build an Online Presence For Your Business
Are you undecided about creating a Web site or a blog for your business? Do you feel overwhelmed and lacking the time, expertise, or energy required to maintain an online presence? Do you wonder if it is worth the extra effort when you are already doing so much to market your company?
These are valid concerns. You only need to build an online presence for your business if you want to:
• Introduce more prospective customers to your product or service
• Reach a global marketplace and the 1.7 billion (and growing) Internet users worldwide
• Lead locals to your door and let them know what hours your doors will be open
• Save time by providing answers to frequently asked questions instead of fielding numerous phone calls and e-mails
• Establish your expertise as a problem-solver and solution provider
• Extend your business hours without increasing employee hours
• Provide up-to-date product information without the cost of reprinting a catalog
• Offer the convenience of purchasing online
• Build relationships with people who need your products or services
• Call customers to action no matter what hour of the day or night it is when they shop and regardless of weekend, holiday, and employee vacation schedules
If you don’t have an online presence and you already have too many satisfied customers to keep up with demand, continue doing what works for you. Otherwise, consider the choices for an online presence
• Article publishing
• Blog posting
• Commenting on other people’s blogs
• Sending then archiving an e-zine
• Answering questions on industry forums where your ideal clients go
• Publishing informational products electronically
• Social networking
• Uploading Web pages, audios, or videos with valuable content related to clients’ interests
You don’t have to do everything on the list to have a successful online presence. Pick the presentation format that most appeals to your target audience. Aim for consistency in creating and adding fresh content that answers the questions and needs of your market. Keep your initial efforts small and simple so you are comfortable maintaining what you have created. Hire a virtual assistant or ghostwriter to help if you still can’t find the time.
Pick your top reasons for building an online presence for your business. In a global marketplace, being visible on the Internet is worth the extra effort. Even if you are a novice, you can see results with a minimal investment of time or money.
Get started right away. Grab more content creation tips at http://www.avapss.com. Do what you love best and let Debbie Lynn Butler, founder of AVA Professional Support Services, provide online presence management, copy editing and ghostwriting.
Article Source: http://EzineArticles.com/?expert=Debbie_Lynn_Butler
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As a business coach, I’m always amazed at how little most small businesses know about internet marketing. In fact, my own personal guideline is that 99% of all websites don’t work . . . they don’t bring new clients.
But it’s so easy to do
And there are so many people looking for most businesses on the internet, and those businesses are missing out.
Many times they give me excuses that no one is looking, or that they just use their website as an online brochure instead of wanting people to find them. A waste!
Alan — $100K Small Business Coach´s last blog ..Getting More- LOTS More Coaching Clients a Lot Easier
Comment by Alan -- $100K Small Business Coach — July 20, 2010