Keep in touch with your target market
Most of the real money in marketing is in effective follow up of prospects as opposed to capturing new clients. Any kind of email follow up that gives genuine value and makes an attempt to pre-educate prospects and post-educate clients is likely to be VERY effective. According to a recent study by DMA, the average return on investment (ROI) for email marketing was $40.56 for every dollar spent in 2011. This number is only expected to drop to $39.40 in 2012, when it will account for $67.8 billion in sales. Few other advertising mediums offer such a huge potential return.
Email marketing is one of the most straightforward and effective ways your business can utilize the Internet and drive more sales leads. Imagine the power of capturing the contact details of undecided potential prospects. With email marketing, you don’t need to rely on your website to sell on the spot – if you can harvest contact details from your prospects, you can continually build your profile, and sell your products and services to convert some of those that need a little more persuading to buy from you.
Marketing studies have shown that it takes an average of 7 interactions between seller and prospect to convert that prospect into cash. If you’re just marketing with a website, that’s 6 interactions short of the magic number. By collecting the email addresses of those that don’t buy from you first time round, you have a chance to market your business time and time again, and ultimately convert a portion of those prospects into sales leads.
Without email marketing, you’re leaving money on the table, with no way to reach customers beyond your on-site marketing materials. As a result, establishing an email marketing campaign is one of the quickest, easiest ways to add to your bottom line.
Email marketing is so powerful that it’s become an industry in its own right, with a number of businesses solely relying on email marketing as their sales strategy. By providing value and targeted information to your subscribers, email marketing can be a quick and cost effective way to boost your sales – catching the body of prospects that might otherwise have slipped through the net.
The power of email marketing makes it a particularly cost-effective promotional tool. With a responsive list of email subscribers, you have a ready source of traffic to your offers and promotions, comprised of only those interested enough to enter their contact details on your website. And the more subscribers to your list, the more powerful it becomes.
More leads = more sales.
With the economy now deep in recession, making that next sale is critical – and cutting back on that wasted expenditure is ever more important. By incorporating an element of email marketing into your online business strategy, you can both close more prospects and realize a saving as compared to other lead generation methods. As a result, an increasing number of offline businesses are using email marketing to help keep afloat during the current economic climate.
Tags:direct marketing,e mail marketing,effective marketing,email marketing,marketing strategies,opt-in,roi
