Mobile Coupon Marketing

posted by Ted on November 1, 2011

Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned.  Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.

Even in impoverished, 3^rd world countries such as Kenya, as many as 1 in 3 adults own a mobile phone, and with over 950 million handsets sold last year worldwide, it’s no wonder mobile marketing is on the rise.

Marketing through mobile coupons is a particularly effective way of reaching your audience.  People are used to email marketing, and as such are less responsive to it – particularly given the volumes of email we receive.  It’s often a difficult task for a marketer to break through the noise and get their message heard above all others, let alone to induce a response from the prospect (even where the prospect has opted-in to receive the emails in the first place).

Mobile marketing on the other hand is still relatively unchartered territory.  In Europe it’s already caught on, and spreading rapidly – elsewhere, it’s still in its infancy.  Either way, it provides opportunities to deliver direct marketing message into the palms of consumers, and commands their sole attention for at least a second in a way that emails or most other direct marketing methods simply can’t.

Whereas users can choose to browse emails at their leisure, mobile users are immediately alerted to the arrival of your message wherever they are.  As such, they are statistically far more likely to read and ultimately respond to what you’re offering.  When combined with a coupon code or discount from products or services, not only is an SMS going to be read, but it’s also pretty likely to get the desired response from the customer.

This can lead to an increased brand awareness and business profile in no time at all.  It can also lead to a marked improvement in ROI in the process, particularly when the value of the message is plain to see and customers are encouraged to take action to request a coupon code.

Luckily, the infrastructure is in place to allow businesses both big and small to get involved in mobile coupon marketing today for a mere fraction of the cost of most direct marketing methods.  Don’t sit on the fence – this is your chance to start reaching out to your customers in a way most of your competitors probably haven’t even considered practical.

Tags:direct marketing,email marketing,marketing solutions,marketing tactics,mobile coupons,mobile marketing,sms marketing