Quick and Easy Customer Service
We live in a world where many people expect everything to be easy, instantaneous, or both. They want quick and easy money, quick and easy answers, quick and easy access, and easy lives that quickly manifest what they desire. They get frustrated when they have to apply more than a little effort. Your prospects and clients may be no different. Make it quick and easy for them to do the following:
Reach you.
Put contact information in (or on) the following
*article resource boxes
*auto responders
*business cards
*directories including those for your industry and your alma mater
*Chamber of Commerce listings
*e-mail signature lines
*e-zines or newsletters
*letterhead
*online, on air, and in print advertising
*press releases
*social media profiles
*Web sites
Share multiple ways to reach you by including:
*a frequently checked e-mail address
*a phone number answered by a live person speaking your ideal client’s native language well
*a valid mailing address
*the URL for your Web site’s Contact Us page
*a mobile phone number
*a toll-free number
*a fax number
Find the answers to their most pressing questions.
First, take the time to discover what your target market’s needs and problems are. Provide answers and solutions
*on your Web site
*in articles written specifically about these concerns
*as an overview on your business card
*on your blog
*on forums and in discussion groups where these people congregate and ask questions
*in social media posts
*in giveaways you create in the form of e-books, white papers, special reports, teleseminars, and audios
*in informational products you offer
Understand exactly how your product or service will improve life for them.
Be clear, concise, and honest.
Answer the unasked question “What’s in it for me?”
Provide testimonials and case studies with details of exactly how people got results.
Demonstrate in person or in video format.
Offer a free sample or taste of the product or service.
Trust you.
Establish an online presence with articles, blogs, Web pages, and participation.
Get certified by your industry.
Be honest.
Do what you promise.
Deliver in a timely fashion.
Transact business.
Use technology to
*display and sell products on your Web site and make navigation easy for your visitors
*transfer files electronically
*communicate online in real time
*access a remote computer for administrative or diagnostic purposes
*accept payment by credit card
Make it easy for prospects and clients who have limited access to the Internet or are not comfortable with computer technology to transact business with you, too. Provide:
*printed material by mail when requested
*live customer support by phone
*multiple options for making payment
Give your prospects and clients what they want: quick and easy ways to reach you, find answers to their questions, understand what they can get from you or how you can make life easier for them, trust you and then transact business. In the process, you will discover it is easy to give them what they want.
Debbie Lynn Butler wants you to do what you love best. Let a virtual assistant from AVA Professional Support Services do the rest. Get free tips and tools for boosting business and making the most of your time and resources at http://avapss.net.
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