Marketing Blog

According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.

“Mobile online shopping is reaching critical mass,” says senior analyst Mark Beccue. “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than fivefold increase in one year indicates significant consumer interest.”

So, the question remains, have you taken your business mobile? If not, you may be losing pace to your competitors. For your own custom mobile marketing solution, please visit our mobile marketing page.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit abiresearch.com, or call +1.516.624.2500.

Tags:ABI Research,business strategies,direct marketing,mobile coupons,mobile marketing,Mobile phone,sms marketing,targeted marketing

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