Social Media Survey
Social marketing, despite the fact that it has seemingly oversaturated the market, appears to still be growing – both as a way to get any message out or to promote a business.
Econsultancy recently conducted a survey to determine how big a role social marketing and online PR is playing for a cross-section of over 1000 businesses. The results seem to indicate that social marketing is being relatively underutilized as a business tool.
Report findings:
* Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.
* Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.
* Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.
* Nearly a third of respondents (31%) are not spending any of their budget on social media.
* There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that there are tremendous opportunities available.
* The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).
The report seems to indicate that social media is still not being used in a large scale due to a lack of resources as opposed to a lack of desire. This is good news for all the individuals and businesses that offer their services for these techniques.
If you are interested in reading the whole 68-page report, it can be purchased from econsultancy.com.
Tags:business strategies,Marketing and Advertising,marketing campaigns,marketing strategies,social marketing,Social media,Social network,Twitter
