Marketing Blog

Econsultancy recently conducted a survey to determine how big a role social marketing and online PR is playing for a cross-section of over 1000 businesses.

Report findings:

• Almost two-­thirds (64%) of companies say they have experimented with social media but have not done much.
• Micro-­blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.
• Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.
• Nearly a third of respondents (31%) are not spending any of their budget on social media.
• There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that there are tremendous opportunities available.
• The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).

The report seems to indicate that social media is still not being used in a large scale due to a lack of resources as opposed to a lack of desire.  This is good news for all the individuals and businesses that offer their services for these techniques.

If you are interested in reading the whole 68-page report, it can be purchased from econsultancy.com.

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• Social Media and Brand Reputation Strategy (emarketer.com)
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• Using Twitter as a Powerful PR Toolkit (bettercloser.com)

Tags:business strategies,Marketing and Advertising,marketing campaigns,marketing strategies,social marketing,Social media,Social network,Twitter

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