Generating Targeted Traffic
Without traffic, a website sits unobserved and unvisited in the blackness of cyberspace. So, website owners go through great expense to find traffic. But they don’t want just ANY type of traffic. It needs to be targeted. This type of traffic is the “holy grail” for webmasters that are looking for sales results from their websites. It’s a fairly simple concept. You want, for your “rain umbrella” site, customers coming to you that typed in, ideally, “buy rain umbrellas.”
Now, one of the problems with generating targeted web traffic is the fact that there are likely a lot of webmasters out there trying for the same thing. Competition, in other words. It can appear daunting, but if you keep the following tips in mind, and you work at them, you can increase the targeted traffic to your website for what is called your “buyer keywords.”
1. Know thy target!
You need to know certain things about your typical buyer, but the one most important thing to know is “which keywords do they use to search for what you are selling.” Without the proper keyword research, you’re going to have a tough time getting anywhere. The content on the site should be highly relevant to your targeted audience so that they will find your site informative and interesting and return back to it in the future.
2. Writing Articles.
A good strategy for making articles work for your site, and thereby pushing it up in the rankings for certain keywords, is to write an article that both interests your target audience and targets your main keywords.
There’s a “resource box” at the bottom of the article and in that box you are to put links back to your site. Try to find article sites that allow anchor text, wherein “your keyword here” is the clickable link. Google loves keyword links and you WANT Google to like you.
3. Links – One Way And Only Way.
One of the surest ways to get your site ranked high on your specific keyword is to get “one way links” from high PR sites that are relevant to yours. Google sees the one way link as a “vote” for your site for that keyword. You’ll accomplish building one way links with the article strategy above, but you need a variety of links from a range of sources.
There are thousands of article submission sites out there, but only a very small portion have a good pagerank. These are the ones you should be focusing on.
Blog comments can be effective as well. All you need to do is search for a relevant blog with a high pagerank and add an informative comment. You can get a link back to your site on the comment. Make sure it’s a good, meaningful, well written comment with relevant copy. If a blog gets spammed too much with irrelevant comments, they will likely all get removed.
So, backlinks count. And the ones from higher pagerank sites count even more. Pass the link juice, please. Targeted web traffic can be right around the corner.
4. Optimizing Your Website.
Search engine marketers are looking for targeted traffic and they should insist on having the basics of search optimization in place on their site. This is made up of good and relevant content in the form of articles and posts.
It’s important to know how to get on google search results and optimize your site to do so. This, and your link building efforts can put your page at the top of page one, resulting in a great flow of targeted web traffic. This is an important step that should not be ignored or done incorrectly. If you’re not sure exactly how to optimize your website, you may want to look into hiring a SEO company.
5. Building A List.
A list is typically made up of people that decided to join because they were interested in what you are offering. You can’t get much better “targeted” than that. So build one. It can be a rewarding experience and can be very profitable, too!
One of the things we all like about targeted web traffic from the search engines is that it generates a higher quality prospect AND it’s free! You really can’t beat it.
Related post: Automate Your Traffic with SEO