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Promoting A Business Using Email

posted by Ted on May 18, 2012

There are numerous ways to promote your products and services online and one of the most powerful is still the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read. This can not only have repercussions on your business reputation, but will also be  a huge waste of time and drain of resources. So, what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process. Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips.

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Steps to a Successful Article

posted by Ted on May 17, 2012

Article writing and marketing is one of the most powerful ways to boost your traffic and sales. Articles will build your reputation and credibility. Articles will allow you to make more contacts and establish more connections. Articles will improve your ranking and bring you more traffic. Articles will improve your online presence. Article marketing is free!

Writing an article is not as hard as most people think. You are not writing a dissertation but a simple and informative article.

Below are ten steps to help you write a more successful article.

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Video as the Game Changer

posted by Ted on May 16, 2012

Internet marketing, particularly in traditionally offline industries, exposes a forest of low-hanging fruit, and provides a multitude of opportunities to quickly capitalize on relatively under-developed markets.  As online marketing technologies evolve and new strategies are developed, the opportunities for businesses to reach and convert consumers expand. This is especially true within those markets that are not wholly dependent on the Internet or those that use online measures as only a part of their overall marketing plan.

The latest tool to fall into the lap of online marketers is video and it has changed the game almost beyond all recognition. In more tech savvy markets, video is the standard since it allows as intimate a conversation as possible without meeting face-to-face.  An effective video can deliver tangible, bottom-line results.

For industries that have yet to embrace video as a strategy, it can go even further to establish a business as a clear market leader and add invaluable credibility to what you offer.  Whether you’re targeting local consumers or shaping your industry online, video is one of the most effective ways to speak to the customer – and for less tech-orientated markets the results can be truly profound.

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Generate Leads With Linkedin

posted by Ted on May 15, 2012

Imagine – a platform of only business owners and business professionals that has over 140 million members and is growing daily; where the average income per member is $120,000 US.

And the best part? Almost no-one is using this to its full potential.

What is LinkedIn?

LinkedIn is a business directory that specializes in finding businesses, talent, and opportunities. It is therefore a place to discover businesses and for others to discover you. A place to discover talent; for recruiting, outsourcing, partnering with, or consulting. In short, people who can help your business.

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How To Write An SEO-Friendly Article

posted by Ted on May 14, 2012

Once you’ve done the keyword research for your website, you can then use those phrases strategically in your article submission campaign. By creating keyword focused articles, you’ll get much better results from your article marketing efforts by helping search engines to associate your website with particular keyword terms.

This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions:

1 – The Headline:

The purpose of your headline is to indicate the topic of your article.

Try to place the keyword phrase that you’re targeting at the beginning of your headline. This takes some thought – the goal is to create a headline that would capture the attention of your potential reader, but that also prominently displays the keyword phrase. The title also has to be grammatically correct and contain correct spelling.

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