Maximize Your About Us Page
If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page.
Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.
Time Management Strategies
There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough. Everyone could use a little help getting more done, so here are a few tips on help you manage your time wisely and fit more into your day.
To be the most productive, try making a plan. Each project you take on, be sure to plan it out ahead of time. Include each step you’re going to need to take, and who and what you need to get it done.
Once you have an overall plan, use this to make a plan at the beginning of each day. Before you do anything in the morning, make a list of what you need to get done that day.
Focus Your Newsletter On Your Brand
Recently, our blog took a look at the basics of newsletter writing. We covered some material that we’ve stressed time and time again: make sure the content is well written, pay attention to presentation, and tie it into the brand without going by rote. This is part of our message that quality always matters, and that every venture put forward should return to the same basic principles. Building on these lessons, this article highlights specific ways that a newsletter can be turned from a seemingly redundant tangent into a valuable marketing tool that speaks for itself while supporting the organization’s core mission.
The basic function of the newsletter is of course to be informative. Information needs to reach a large number of people, and a newsletter is a great way of making sure people are on the same page. Yes, in theory an email can be CC’d and BCC’d to everyone on the relevant lists, but there is something psychologically distinctive about the release of a physical publication for wide review. The trick then is to make sure the information contained in the letter goes beyond the basics and into actually targeting its audience.
Linking To Your Site With Keywords
You have probably heard that doing keyword research is essential to your article marketing success. In learning how to submit articles, it’s crucial to learn how to properly use the keywords that you’ve compiled. This article will teach you what to do with your keywords in relation to your resource box.
There are two types of keywords that are in your list – the first is a shorter type that is 2-3 words long. This type of keyword phrase is one that you would like your website to get a high ranking for. In other words, when your target customers type this phrase into Google, you would like for your website to appear high up in the results list, ideally in the number one position.
The other type of keyword phrase is called a “long-tail keyword.” Those are longer phrases, usually 3-8 or more words long, and they’re ideal for using as part of your title and as the subject for your articles. These longer phrases are ones that you’d like your article to rank for (rather than your website).
When you’re considering using your keywords as part of the resource box, you’ll be looking at the shorter 2-3 word long phrases. These are the phrases that you want search engines to associate with your website.
Alright, so how do you use your key phrases in your resource box? continue reading…
Tweeting without Twitter
By: John Templeton
While the online press might see things differently, Twitter certainly is not the only micro messaging service out there. While micro blogging has certainly come into the mainstream recently, it is not even a modern phenomenon. From short form blogs to instant messaging, the short and punchy promotional message has been a staple of advertising since, well, since the beginning.
