Marketing Blog

Surprisingly, according to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Like no other form of marketing, email online marketing and SMS text message marketing each allow the advertiser to track results, as well as test different variables in each campaign.

While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…

With the internet becoming more and more important in today’s business world, it is almost becoming a necessity for businesses to have a presence online to survive.

As long as you find your most effective methods of internet marketing and keep doing them on a consistent basis, there is no reason why you won’t be successful.

When it comes to promoting your business online, anyone who has been at it for a while knows that there is a very large amount of work that goes into successfully marketing your website.

Promoting your website yourself is not as difficult as it seems. Learning and mastering the process and following the basic rules will help eliminate mistakes.

The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.

Studies have shown that the majority of U.S. households have some sort of pop-up blocker on their computer. That means tens of millions of people don’t like intrusive marketing.

Branded Entertainment: a two to seven minute commercial that combines content, advertising, and entertainment in a brand story format designed to attract and hold an audience’s attention while delivering a memorable core marketing message.