Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
Increasing Marketing Costs During an Economic Downturn
Online reference website Juggle.com recently sent out a press release stating that it spent more on marketing than ever before – despite the economic downturn – and that its aggressive advertising strategy appears to be working.
Nice to know – but the motivations and reasons that Juggle.com gives for its strategy of increased spending, provide some interesting views on advertising during an economic downturn in general.
As a starter Juggle.com refers to an older study by McGraw-Hill that analyzed 600 business-to-business companies and concluded that businesses who continued to advertise during the 1981-1982 recession enjoyed over 2.5 times the growth compared to competitors that decreased spending during the same time period.
But there’s more.
Online Marketing for Offline Businesses
The way business is done has evolved significantly in the past few years and is continuing to do so. Most businesses have adapted and applied an online presence for their business. With the internet becoming more and more important in today’s business world, it is almost becoming a necessity for businesses to have a presence online to survive. Internet marketing and search optimization are certainly strategies that offline businesses should consider.
For example, email marketing has been proven to provide endless benefits for businesses. If you are an offline business, it has removed many geographical restrictions since it allows you to target clients from all over the world. Email marketing can help your business cut down on unnecessary stationary costs, as this method is completely electronic and won’t force you to keep purchasing office supplies and postage.
Successful Internet Marketing
Internet marketing has helped countless individuals and businesses to make significant amounts of money online. In order to be successful with internet marketing, it is imperative that you avoid the common mistakes made by those new to the industry.
One of the most common mistakes made is simply the failure to take action. This is usually just due to over-thinking and constantly changing your plans. Some call it ‘paralysis by analysis’. Once you have properly planned your business, it’s time to take the necessary action. Sometimes this pitfall can be attributed to perfectionists. If you spend all your time tweaking the design of your website, you will never get to doing the tasks that will really take your business forward. If you are not happy with a particular aspect of your website or products, it may be a good idea to hire a designer to help you out behind the scenes, allowing you get started with more important things.
Track and Test Your Ads with Mobile and Email Marketing
Traditional advertising methods, such as television and print, have seen a sharp decline in recent years. A big part of this is due to the rise of Internet advertising, as well as other more efficient forms of direct marketing. As a consequence, many traditional media outlets are heading south faster than you can say ‘pay per click’. In the race to secure ad spend in the 21st century, the old school are losing badly. There is one key reason for this seismic shift in the advertising and marketing industries – the ability to track results.
Like no other form of marketing, email online marketing and SMS text message marketing each allow the advertiser to track results, as well as test different variables in each campaign. This helps them to determine the best campaign to be running, maximize the efficiency of each one, and make sure that not a single ad dollar is wasted. Business owners are gradually waking up to the importance of email and mobile marketing as one of the most effective ways to secure new business going forward, as well as ensuring that inefficiencies are cut down to a minimum.
