Linking To Your Site With Keywords
You have probably heard that doing keyword research is essential to your article marketing success. In learning how to submit articles, it’s crucial to learn how to properly use the keywords that you’ve compiled. This article will teach you what to do with your keywords in relation to your resource box.
There are two types of keywords that are in your list – the first is a shorter type that is 2-3 words long. This type of keyword phrase is one that you would like your website to get a high ranking for. In other words, when your target customers type this phrase into Google, you would like for your website to appear high up in the results list, ideally in the number one position.
The other type of keyword phrase is called a “long-tail keyword.” Those are longer phrases, usually 3-8 or more words long, and they’re ideal for using as part of your title and as the subject for your articles. These longer phrases are ones that you’d like your article to rank for (rather than your website).
When you’re considering using your keywords as part of the resource box, you’ll be looking at the shorter 2-3 word long phrases. These are the phrases that you want search engines to associate with your website.
Alright, so how do you use your key phrases in your resource box? continue reading…
Resources Every Copywriter Must Have
Copywriting is one of the most vital elements of effective online marketing. The art and science of copywriting includes strategically writing words that will promote a person, a product, business, opinion, or ideas with the ultimate intention of having the reader take some form of action.
Whether you are looking into selling something over the internet or in building traffic by earning links from others, you will need to tell moving stories that will grab attention and will connect with people so that they will respond in the way that you want.
There are many copywriting tutorials and great online copywriting course that you can find online. Some of these online copywriting courses and tutorials are packed with comprehensive lessons and tips in doing the job properly. Some even include in-depth copywriting training complete with references and recommendations from professionals. An online copywriting course that is available in the internet can be downloaded or be bought in a DVD format.
What Clicks Mean for Article Popularity
There are so many statistics available to the person who is submitting articles that it can be a little confusing as to what the purpose is and how to measure your progress.
There are a couple of really obvious stats that it may be tempting to pay too much attention to. They are clicks on the link in your resource box and the number of times each article is viewed on an article directory.
It’s always gratifying to see that people are clicking the links in your resource box. That’s one of the purposes for the link in the resource box, and it lets you know that at least some people have read your article, looked at your resource box, and have been inspired by what you said to the point where they want to visit your website.
continue reading…
Get People to Send You Traffic
If you’re doing tasks such as search engine optimization and pay-per-click advertising so you can build a steady stream of traffic on your own, you’re in for a long, hard uphill climb. Fortunately, there’s an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people’s traffic and resources.
Here’s how…
Easily Avoided Copywriting Mistakes
No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.
Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or revision are fairly obvious and can be averted with a simple double-check by running your article past a colleague for critique. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
Five Copywriting Mistakes You CAN Avoid
Mistake #1 – Missing your target audience
One of the most important points of any piece of writing is to address your intended audience. This is true for absolutely every type of writing out there, without exception. Consider for example that you’re a writer specializing in culinary writing. You could submit the most well-written, elegant article on coconut cream pies ever composed. You still would not get very far with this article if you tried to sell it to someone with a coconut allergy.
