Most businesses are likely to be running CRM (Customer Relationship Management) software, and are also likely to be using it to only a fraction of its capability because CRM in itself is only part of the answer to managing the marketing and sales aspects of a business.
Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart. ‘Buy one get one free’ offers simply won’t have the same effect when you’re dealing with professional clients.
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