Search Engine Friendly Pages
There is no point in building a business website unless there are visitors coming to it. A major source of traffic for most sites on the Internet is search engines such as Google, Yahoo, MSN, Bing and others. This means that by designing a search engine friendly site, you will likely rank higher on the search engines and obtain more visitors.
These search engines use programs called crawlers or robots to index websites to list on their search result pages. These programs basically follow links to a page, read the content of the page and then record it in a database so that they can show it when people are searching for related terms.
If you want to know how to get in search engines, you need to allow your site to be easily crawled by the search engines. One way to do so is to avoid using frames on your website. Frames tend to confuse search engine robots so they might even begin to avoid the website. Frames can also make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
How Search Engines Work
Search engine optimization is one of the most cost-effective ways to drive targeted traffic to your website. This means that, as a business owner, its important to know how these search engines actually work and how they present information to the user initiating a search.
They use programs called ‘spiders’ to index websites. This spider is an automated program that crawls a website, reads the content on the it and follows the links that the site connects to. The spider then returns all that information back to a central depository where the data is indexed. It will visit each link listed on the website and index those sites as well. Some spiders will only index a certain number of pages on your site, so its not recommended to have a website with more than 500 pages.
The Eternal Domain Age Problem
So you’ve bought your website building software, figured out how it works, built a website to target your chosen niche, and added what you consider to be quality content. You’ve worked hard to get this far, but this is just the beginning. You need to get your site seen by as many people as possible. You need to drive as much traffic as you can whether it be through a pay-per-click campaign or via organic traffic.
Let’s say you decide to target organic traffic. In order to do this, you need to get a high ranking in the search engines for words or phrases related to your niche. Hopefully before you began building your website, you used researching tools to figure out the best words or phrases to use. Your entire website, from headings to meta-tags, to meta-descriptions and anchor text has been optimized for these words. continue reading…
Effective Anchor Text To Improve Rankings
The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your Google search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.
To see an example of how powerful this anchor text is, go to Google and do a search for the phrase “click here”. At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase “click here”.
Link Building In The Social Age
Search engine optimization is a fast-paced environment with a constantly changing landscape. Ten or so years ago, the right meta-tags and proper use of ‘keyword stuffing’ might just have been enough to send a website on its way to ranking well. However, the ever-improving sophistication of the search engines and their ongoing battle with website owners has seen more than just a few movements of the proverbial goalposts.
At the heart of contemporary thinking is the importance of building quality, trusted links that can act almost like academic citations to identify which websites merit credibility and deserve to rank for a given keyword phrase. At the same time, the explosion of the social web has led to a rise in the number of different marketing opportunities online, both in terms of building links and raising your profile.
