Four Ways to Kill Your Brand
There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn’t always want what’s being sold.
That said there are certain behaviors and practices that are guaranteed to kill a brand, virtually without fail. There are always exceptions to the rule, but by and large you can at least count on these ‘do nots’ as fairly ironclad rules. What follows are four ways you can miss the point, and some advice for avoiding them.
