Marketing Blog

Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.

The current gloomy economic conditions contain some good news for the small-business sector. According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share. As a business owner, how can you take advantage of these opportunities and make them work for your business?

One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.

Promoting your website yourself is not as difficult as it seems. Learning and mastering the process and following the basic rules will help eliminate mistakes.

There’s no time like the present to start working on your search engine rankings – the sooner you get going, the sooner you’ll see results.

Your newsletter can be turned from a seemingly redundant tangent into a valuable marketing tool that speaks for itself while supporting the organization’s core mission.

A recession does not mean the end of your business unless you navigate the rough waters blindly. Here are a few rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market.

In this age of computers and the Internet, few businesses can properly compete without utilizing at least some form of marketing software program to help them with their tasks.

Many business owners buy the latest and greatest tools for promotion, but then never go through the training. They never learn to use these tools that could easily make their lives easier, and their businesses much more profitable.

Taking time to put together your social media marketing (SMM) strategy is the only place to begin this new journey. Putting together a winning social media marketing strategy is one of the least expensive but most effective ways to attract business and increase profits.