3 Tips for SMS and CRM
As more and more customers use their mobile phones in preference to their traditional landlines, businesses are finding that SMS communication with these customers is becoming increasingly important.
Yet, customer relationship management (CRM) systems are not designed with SMS in mind and integration with some outside SMS providers can be tricky because their systems are separate (not Text Magic though – they offer an easy to integrate SMS Gateway API that works with most CRM systems).
Moreover, customers use different numbers for voice and mobile services, so tying the SMS number to a specific person can be a real challenge.
Here are a few of our tips to help you get more from integrating SMS communications into your CRM systems.




