Keep Your Customers for Life
10 Tips on How to Keep a Customer for Life – by Jenny F Banks
1. Establishing contact with customers is a vital part of any company’s success. The ability to maintain a welcoming environment involves a combination of the physical environment and the way the staff members communicate with the customers.
2. Make sure you acknowledge and greet your customers within 3-4 seconds, as this is how long it takes for them to make a first impression on you and your business.
Quick and Easy Customer Service
We live in a world where many people expect everything to be easy, instantaneous, or both. They want quick and easy money, quick and easy answers, quick and easy access, and easy lives that quickly manifest what they desire. They get frustrated when they have to apply more than a little effort. Your prospects and clients may be no different. Make it quick and easy for them to do the following:
Be Careful with Automatic Confirmation Emails
When asking a question to a customer service or applying for something by email, (potential) customers often receive an email back to say that their request has been well received and will treated as soon as possible.
That’s nice: at least the customer knows that his request got through and that it will be answered as soon as possible. However, in this instant society customers like to know exactly when their question will be treated. So instead of saying ‘as soon as possible’ you might want to say ‘within 24 hours’ (if you can live up to that promise).
