Marketing Blog

Just what is a web conversion? It’s when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it’s a service, a product, or sometimes even a referral to another company.

Surprisingly, according to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Viral marketing is a lot like a high stakes poker game — there’s a small financial cost, a massive branding cost, and some huge potential payoffs.

Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real marketing effort and dedicated promotional muscle to make it as valuable as it can be.

Cell phones have evolved greatly over the past few years. So many features have been added that they have become multimedia devices that almost double as a cell phone.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

Email marketing is one of the most straightforward and effective ways your business can utilize the Internet and drive more sales leads. Imagine the power of capturing the contact details of undecided potential prospects.

Topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results. But that doesn’t mean you can ignore the numbers side of marketing.

The Internet has transformed the way we do business, opening new channels of communication and introducing far more direct ways of marketing to customers. One aspect of online marketing that is frequently underused is email marketing and one critical element that is often overlooked is the actual content of the email.