Improving Your Email Newsletter
The Internet has transformed the way we do business, opening new channels of communication and introducing far more direct ways of marketing to customers. One aspect of online marketing that is frequently underused is email marketing and one critical element that is often overlooked is the actual content of the email. So how can you get more from your newsletter copywriting?
Here are some tips:
1. Avoid the delete button. 90% of the millions of emails sent every day are spam. Your email newsletters can only be judged as successful if your customers actually read them. An effective subject line is the first point of contact – if that doesn’t have the power to engage and interest, your carefully crafted newsletter will end up in the recycling folder.You are already talking to an audience you know are interested in your products. So the door is already open. If your customer has signed up to your newsletter, then they’ve already expressed an interest. It’s now your job (or that of your copywriter) to keep that interest by constructing a newsletter that interests, entertains and, most importantly, informs.
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Email Marketing Tips
An email inbox is a very noisy environment, with calendars, notes and folders all competing with the actual emails for space. Given that a reader may only ever see your subject line before deciding whether to read your email, you can’t afford to waste time. Make sure that your emails show right away why they are worth reading. Consider starting with a succinct table of contents to help decide whether they should read on.
Boost Your Email Subscribers
You have set up your mailing list, put an opt-in form on your website, but you’ve still got no subscribers.
What gives? Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real marketing effort and dedicated promotional muscle to make it as valuable as it can be.
For some, that is where the entire exercise becomes too much work. Many marketers are out to make fast money, and tend to give little thought to the long-term prospects that a marketing list can generate.
New Media Marketing – Now Affordable to the Smallest of Businesses
Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
List Management and Traffic On Demand
If you’ve been around the online marketing community to any extent, you’ve probably heard claims about the power of list building. It seems like just about everyone is preaching the value of ‘the list’ – so much so, that it’s often easy to write off as being hype.
As with everything, flashy headlines and slick wording only tell part of the story – but to what extent does building and maintaining your prospect list add up to a valuable proposition?
List building is not just for the affiliate marketer – it’s actually a very useful tool that can be implemented by any business that has an online presence. The logic underpinning it is sound – catch the details of as many people as possible that visit your site so you can market to them time and time again, even if you don’t sell them first time around. So it’s not just a matter of figuring out how to make a Google search engine query display your website near the top for your chosen keywords, but creating compelling content to make sure it stays there.
