Tips For Sending HTML Emails
People view their emails through many different programs that treat each email differently – Outlook, Lotus Notes, Gmail – and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal settings, people generally use the preview panes to view emails and have an email account that requires them to right click to download the images.
Busier inboxes mean marketers can no longer rely on pictures of fancy cars or pretty ladies to get the interactions they want, as all we see is a box with a little red cross and the words “Right click here to download pictures. To protect your privacy, Outlook prevented automatic download of this picture from the internet”. What does this mean from a marketing perspective?
