Marketing Blog

Surprisingly, according to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.

Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively.

The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.

Like no other form of marketing, email online marketing and SMS text message marketing each allow the advertiser to track results, as well as test different variables in each campaign.

Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real marketing effort and dedicated promotional muscle to make it as valuable as it can be.

Email marketing remains imperative to online promotional strategies. It enhances your online presence and helps build a trustworthy relationship with clients.

One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.

Basically an autoresponder is a system for sending out emails on a regular pre-determined basis to people who have opted in to receiving your information.