Mobile Coupon Marketing
Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned. Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.
Even in impoverished, 3rd world countries such as Kenya, as many as 1 in 3 adults own a mobile phone, and with over 950 million handsets sold last year worldwide, it’s no wonder mobile marketing is on the rise.
Marketing through mobile coupons is a particularly effective way of reaching your audience. People are used to email marketing, and as such are less responsive to it – particularly given the volumes of email we receive. It’s often a difficult task for a marketer to break through the noise and get their message heard above all others, let alone to induce a response from the prospect (even where the prospect has opted-in to receive the emails in the first place).
Tips for Split Testing Email Campaigns
Marketers know there is no magic formula for an ideal email marketing campaign. The secret to an effective email campaign, whether it’s to get more web traffic, grow sales, or increase donations, is through testing and optimizing emails. If used correctly, email marketing offers a great opportunity for brands to increase subscriber satisfaction and retention, and drive results.
An effective email campaign is targeted and tested. Targeted, to ensure the message is relevant for the recipient. Tested, to ensure the message is as effective as it can be within the constraints of the campaign. With so many different variables you can test, here are the top 10 tips for split testing email campaigns:
1. Subject lines. Subject line testing is the easiest way to increase your opens, clicks and conversions. Test different subject lines for different customer segments (e.g., use of personalization vs. non personalization, short subject lines vs. longer ones). Shorter subject lines are generally more effective (4 words/25 characters). However, what works with one segment may not work for another. Remember that your subscribers are busy and most likely have competing emails that promise to provide solutions to the challenges they’re facing. These people are just scanning their inbox subject lines. Since you only have a few seconds to grab their attention, it’s important to make your subject line as descriptive as possible and compelling enough for them to open it.
Email Marketing and ROI
Email marketing is one of the most straightforward and effective ways your business can utilize the Internet and drive more sales leads. Imagine the power of capturing the contact details of undecided potential prospects. With email marketing, you don’t need to rely on your website to sell on the spot. If you can harvest contact details from your prospects, you can continually build your profile, and convert sales to some of those that need a little more persuasion to buy.
Marketing studies have shown that it takes an average of 7 interactions between seller and prospect to convert that prospect into cash. If you’re just marketing with a website, that’s 6 interactions short of the magic number. By collecting the email addresses of those that don’t buy from you first time around, you have a chance to market your business time and time again, and ultimately convert a portion of those prospects into true sales leads.
Without an effective follow-up system in place, you’re likely leaving money on the table, with no way to reach customers beyond your on-site marketing materials. As a result, establishing an email marketing campaign is still one of the quickest and most effective ways to add to your sales funnel and, ultimately, your bottom line. continue reading…
Internet Marketing Is Still Viable
Many experts say that the internet marketing industry has become over-saturated. However, with the right plan that utilizes multiple strategies, it’s still quite possible to stand out from the crowd.
There are a number of tools and techniques that you can utilize to improve your skills, which will likely lead to an improvement in your overall business. With the internet still emerging as the most profitable marketing avenue, everyone is rushing to use it to promote their products or services. The range of marketing options can be staggering when you are first starting out, but it is becoming an essential way to promote your product and establish your identity.
Increase Your Email Clickthrough Rate
Like all forms of marketing, an email marketing campaign usually has a single end goal: the conversion of non-buyers into buyers. Buying decisions tend not to be made all at once, but rather in a series of small steps toward a commitment.
For an email marketer, the first step toward conversion is signing up for your mailing list. After that, it’s the click-through. With each of these actions, the subscriber makes a small behavioral commitment to the idea that you are someone who provides value to them. Below, you’ll find 9 ways to help your email subscribers click through the links in your messages.
