Gain Customers Using Social Media
“Build it and they will come” the saying goes.
Not.
You can build a blog or video site and you can still be lacking connections.
Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating a magnetic conversation with people that draws them towards you.
Exploring the Twitterverse
For anyone who spends any time whatsoever watching television or browsing the internet, it’s virtually impossible to avoid the almost universal growth of Twitter, both as a platform for social media and also a vital component to online marketing strategy. While businesses of all shapes and sizes are turning to Twitter with impressive results, understandably many small business owners either don’t understand how it works, or don’t feel there are any benefits to be had in their business.
The truth of the matter is – any business of any size and style can benefit from using Twitter. Twitter isn’t just for the tech savvy, tech progressive business – any organization across any sector from small local businesses right up to major multinational companies can put Twitter to work for them to drive traffic, create a buzz and ultimately increase sales.
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Optin Methods for Brand Management
A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you’re selling than someone who just chances across your site. Thus, one of the many metrics set by businesses is a high number of followers they can reach via such contact methods.
As is often the case however, the numbers alone don’t tell the whole story. Simply buying a list of e-mail contacts and sending them a message every three days does not count as having a large audience. That’s just spam, and the opinion of spam on the web is rather well known.
List Building In The Age Of Twitter
Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool? Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers. However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyber-age wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches. So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.
Tips for Using Twitter
When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. See http://tinyurl.com/yetgcru. That’s a lot of people sending a lot of Tweets. This micro-blogging service makes it easy for small businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry news and more. It’s a win-win for both the Tweeter, and their followers.When it comes to using Twitter, there’s a right way and a wrong way to use it. Your messages must be kept short, under 140 characters, and they need to be helpful or informative. Don’t carry on about what you ate for breakfast, or the fact that you just brushed your teeth. People will unfollow you faster than they can hit the button, even if you do have good oral habits.
I’ve been using Twitter for a long time now and here’s what I’ve found works best when participating in this close knit community of few words.
