Exploring the Twitterverse
For anyone who spends any time whatsoever watching television or browsing the internet, it’s virtually impossible to avoid the almost universal growth of Twitter, both as a platform for social media and also a vital component to online marketing strategy. While businesses of all shapes and sizes are turning to Twitter with impressive results, understandably many small business owners either don’t understand how it works, or don’t feel there are any benefits to be had in their business.
The truth of the matter is – any business of any size and style can benefit from using Twitter. Twitter isn’t just for the tech savvy, tech progressive business – any organization across any sector from small local businesses right up to major multinational companies can put Twitter to work for them to drive traffic, create a buzz and ultimately increase sales.
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Using Social Media to Increase Sales and Brand Awareness
Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ”probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.
Building an Audience through Twitter
It seems like everywhere you look these days, someone is using or talking about Twitter. It’s a great way to keep current on what your friends and family members are doing, and the site’s growing popularity can attest to it. Lately though, Twitter has been used for a more profitable option – building a business.
Twitter is one of seemingly thousands of new social networking sites. It allows you to send out “tweets” from any computer or handheld mobile device. These tweets, or posts, can be no longer than 140 characters (including spaces). You can use them to keep your followers updated on your life or your business. Anyone can be a follower – family, friends, or, most importantly, potential and previous customers of a business.
Optin Methods for Brand Management
A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you’re selling than someone who just chances across your site. Thus, one of the many metrics set by businesses is a high number of followers they can reach via such contact methods.
As is often the case however, the numbers alone don’t tell the whole story. Simply buying a list of e-mail contacts and sending them a message every three days does not count as having a large audience. That’s just spam, and the opinion of spam on the web is rather well known.
The Progression of Social Networking
In little over a decade, social networking has become one of the worlds most widely used communication tools.
Today we have numerous social networks to choose from, all aiming for a certain niche in the market.
One of the first to appear was Faceparty (2000), which originated with the aim of getting people to meet through seeing each others pictures/profiles on the website. Some years ago Faceparty had a downturn and had to get-rid of some of its database, and began to charge a joining fee. Faceparty have since put the word out that there is a Faceparty password, enticing users to look for a password, which will give them free membership to the site. Faceparty is still going strong to this day, and still exploiting the same niche as it did at launch.
