Your Business, Google and Social Media ROI
There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google.
According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.
If you’re already using social media, you’re likely aware of how it can help you get traffic to your site. For example, popular entries often get more exposure, and the links they often generate. Now, social media may be able to help you get more exposure through the networks of the people you interact with the most.
