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Long Tail Keywords for Niche Marketing

posted by Ted on March 22, 2012

Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to?

Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche marketing go together on the Internet. To see the long tail, get a spreadsheet of related keywords with their monthly searches, sort the keywords in decreasing order by searches and make a graph of the searches. You should find a very few keywords with many searches and a long tail of the distribution with few.

Most of us can successfully compete only for keywords in the tail of the distribution. The questions are: Which keywords in the tail? And compete how?

You can divide the keywords four search bands: the super, the high, the medium, and the low search keywords. The border between low and medium searches can be set to somewhere around 500 searches per month; between medium and high around 1000; and between high and super around 10,000.

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