The Architecture of a Website
Website architecture refers to the specific design and layout of the web pages on a given website. There are some things that should be considered for both a visitor point of view, and a search engine point of view.
It’s important to have a web design that is appealing to the human eye so that visitors stay a while and come back often. The problem is that often what is appealing to the human eye is not so appealing to Google’s algorithm. This can create problems when it comes to getting the web pages to rank well in the search engines.
Google looks at text when it visits each web page. It doesn’t “see” images and it doesn’t view videos. It sees text content on the page and in the code of the page – not much else. Websites that make heavy use of such things as Flash and javascripts often have trouble getting a high ranking from Google.
Javascripts
Lately Google is starting to get a better handle on java, so its use is becoming more acceptable as long as it’s placed correctly within the code of the page. For example, javascripts should be placed in a file that resides in the root directory of the server. Then the coding on the page should refer to the file in order to call up the script.
Tips For Sending HTML Emails
People view their emails through many different programs that treat each email differently – Outlook, Lotus Notes, Gmail – and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal settings, people generally use the preview panes to view emails and have an email account that requires them to right click to download the images.
Busier inboxes mean marketers can no longer rely on pictures of fancy cars or pretty ladies to get the interactions they want, as all we see is a box with a little red cross and the words “Right click here to download pictures. To protect your privacy, Outlook prevented automatic download of this picture from the internet”. What does this mean from a marketing perspective?
