The Effect of Spam on Business
Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to a significant amount of dollars spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $132 billion in lost productivity in the last year, which equates to over $1000 per employee. According to FastCompany.com, 89% of the 107 trillion emails sent in 2010 were spam. Of those 89%, most were sent for pharmaceutical promotions – as virtually anyone with an email inbox can attest to.
Withstanding the Recession Using Email Marketing
Small business owners need to find additional means of promotion during tough economic times. Relying on a single method, such as an ad in the phone book or a newspaper, isn’t enough anymore. Most other ad mediums, such as radio and television, are often too expensive for the average business owner to use on a frequent basis.
Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.
