Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.
E-commerce is becoming increasingly popular as more and more companies decide to take their businesses online. Not only can it act as a efficient revenue channel for businesses, it can also boost their existent sales figures by increasingly accessibility to the audiences.
Small business owners need to find additional means of promotion during tough economic times. Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.
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