Marketing Blog

Just what is a web conversion? It’s when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it’s a service, a product, or sometimes even a referral to another company.

It’s not an easy task to be successful at online marketing. One slip and you can watch your leads and sales roll down a hill and end up with your competition.

RSS (real simple syndication) feeds provide online business owners, bloggers, and marketers the opportunity to connect with members of their target market in an ongoing fashion.

Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.

In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.

Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively.

Viral marketing is a lot like a high stakes poker game — there’s a small financial cost, a massive branding cost, and some huge potential payoffs.

Knowing what doesn’t work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.

There are a number of steps a webmaster can take to encourage visitors to “click” on a link or graphic located on their website.

Like no other form of marketing, email online marketing and SMS text message marketing each allow the advertiser to track results, as well as test different variables in each campaign.