Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.
Small business owners need to find additional means of promotion during tough economic times. Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.