The Smartphone Effect on SMS Marketing
Mobile marketing is still a relatively new method that is slowly becoming more and more acceptable in the United States. As it is still relatively unknown, many businesses remain cautious in adopting this practice. However, those that have are beginning to show great returns. The enormous potential of this method is only beginning to be realized.
The recent surge of interest in mobile marketing has been partially due to the increased popularity of multimedia devices such as the iPhone and Android. The functionality that these smartphones offer have increased the number of options for mobile marketers and offered an even higher level of personalization to their messages. What once could only be a text-only message can now contain images, video, and other multimedia options.
Since new smartphones are constantly being introduced and existing ones being updated, more and more features are becoming available. These new features make them absolutely perfect for a business that is considering adding mobile marketing to their overall marketing mix.
Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
What to Expect from Web 3.0
by Chris Haycox
The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few facts that you can grab onto and try to figure out what’s going on. The first thing to remember is that, like “Web 2.0,” the term Web 3.0 is not an official term of any sort, does not represent any particular protocol or standard, belongs to no one – and is used, misused and made nearly meaningless by everyone. It is, quite simply, just an arbitrary “version number” that, at most, describes how the Internet is built and how it delivers services, at least as of the freeze-framed moment in time that represents the end of 2.0 and the start of 3.0.
Mobile Marketing Strategies
Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy. Here are a few things that you should look at before getting started:
Using Mobile Coupons to Enhance Current Advertising
Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers. Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing. Technology has only very recently reached the extent to where it is capable of delivering messages to prospects at an efficient and cost-effective rate.
A mobile coupon is simply a discount or voucher sent by text message to a consumer’s cell phone or hand-held device. All the individual needs to do is text a particular ‘keyword’ to a specific 6-digit code and they will instantly receive your customized reply. This saves them the trouble of searching for and printing out your coupon, since they can simply show the text message at time of checkout. This is a big deal to some, considering today’s ‘going green’ times. This also ensures that they can always attain your most current offer instead of bringing in an expired print coupon.
