Getting Your Website on Google
Getting your website indexed by the search engines is fairly simple, but getting the page up high on the search results page of Google can be much more difficult. This article covers three of the most important things to keep in mind when attempting to improve your overall rankings. So, that being said, how do you get your website on google?
Choosing Keywords
Basically, keywords are words or phrases that users choose to search for information or products online. If your goal is to utilize search engine optimization techniques as part of your marketing plan, it’s essential to make sure your website eventually shows up on the first page when people use words related to your business. All search engines use some sort of a ranking system to choose the order of the result pages. For example, Google puts great importance in a website’s relevance, therefore keyword choice and optimization for these keywords is essential.
Adding your most important keywords to the meta-tags for each page is a start. It’s also important to put your keywords in strategic places within your site’s content. Make sure to write this content so that its legible for a visitor rather than the search engines. ‘Keyword stuffing’, or repeating your keywords over and over, is a thing of the past. What’s more, this is easily detectable by the search engines and could very well get your website banned.
Biggest Keyword Mistakes
There’s a very good reason why people do keyword research in conjunction with their article marketing efforts. The idea behind it all is that by finding out what specific words and phrases that your target customers are typing into Google, you can then use those same words in your article submissions to help Google associate your website with those words.
The end result will be that when people type certain phrases into Google, that your website will show up high in the rankings. The higher your website is ranked, the more visitors will be directed to your website.
In this way, doing keyword research and using that information in your article submissions can be a huge benefit to your website. In order for it to work though, you need to use your keywords in the proper way.
The purpose of this article is to show you the right way to use keywords in your articles, while also correcting some mistakes you may have already made. The following “mistakes” are very common ones that are easy to fall into, but with the right information they’re also very easy to correct.
Here are the 5 biggest mistakes people make with keywords, along with the solutions:
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Checking Your Google Pagerank
PageRank is basically Google’s way of determining a website’s value based on a number of factors. One of the main factors they use is how many incoming links a website has. They interpret these links almost as a confidence vote. Simply put, a site that has more votes has more value from Google’s perspective.
As the internet was emerging, a large number of sites with industry-specific content were constantly being added. Users didn’t have a lot of tools to find them. Yahoo came along and made it a bit easier as they organized its directory listing by classifying each. This led to the use of keywords so they could determine the topic of each site. Other search engines soon followed the trend and began to use the meta tags in the coding of a website to determine the topic and relevance of it.
Getting Indexed Can Take Patience
Every website owner and webmaster has a single goal when releasing a new website or new pages on an existing one: trying to get all of the pages indexed in the major search engines as soon as possible. This can be quite a challenge for larger websites, but there are some simple yet effective techniques for getting this accomplished. However, it can take some time and patience.
Small websites, consisting of only a couple page pages, can easily be indexed in a very short period of time. All it takes is filling out the form on the main search engine submission pages, bookmarking the pages in some of the social networking sites, and building a handful of backlinks. Once these are done, the web pages and the backlinks can be pinged using some of the free online pingers and it should be good to go. For a larger website though, this same process likely has to be done for each page that the website owner wants to be indexed. It doesn’t look good to have hundreds of backlinks to show up overnight for a new website, so this has to be done over time. Finding credible link partners can also be an effective way to get the search engines to start crawling the website, but this can be a long process as well.
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Ongoing Website Management
For almost any company with an online presence, their website is now a critical component of their business. It can directly support marketing, sales, customer service, distribution, and more. However, the content on most websites is getting older each and every day. If you want a truly effective website, it must be constantly updated with fresh and relevant content. A majority of small business owners either don’t have the time or resources to do it themselves or don’t have the cost of keeping an IT person on staff included in their budget.
Unfortunately this means that most small business websites don’t receive the ongoing maintenance and attention they require. Website management is basically the daily tasks required to make sure the website is always performing at its best. There are several things that should be included in an effective management strategy for a website. First of all, it’s incredibly important to make sure that the content on the website is not only high-quality, but is constantly updated and always current. Few things are more detrimental to the success of an online business than stale or outdated content. The website should be frequently updated with information about new products and services, special offers, useful articles and relevant news. This will give its visitors a good reason to return and keep the search engine crawlers busy checking out the new information.
