Two Different Pages Required for an Online Business
If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.
In case you are not sure what the difference is between these two types of pages here is a quick explanation;
List Management and Traffic On Demand
If you’ve been around the online marketing community to any extent, you’ve probably heard claims about the power of list building. It seems like just about everyone is preaching the value of ‘the list’ – so much so, that it’s often easy to write off as being hype.
As with everything, flashy headlines and slick wording only tell part of the story – but to what extent does building and maintaining your prospect list add up to a valuable proposition?
List building is not just for the affiliate marketer – it’s actually a very useful tool that can be implemented by any business that has an online presence. The logic underpinning it is sound – catch the details of as many people as possible that visit your site so you can market to them time and time again, even if you don’t sell them first time around. So it’s not just a matter of figuring out how to make a Google search engine query display your website near the top for your chosen keywords, but creating compelling content to make sure it stays there.
Tips For Sending HTML Emails
People view their emails through many different programs that treat each email differently – Outlook, Lotus Notes, Gmail – and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal settings, people generally use the preview panes to view emails and have an email account that requires them to right click to download the images.
Busier inboxes mean marketers can no longer rely on pictures of fancy cars or pretty ladies to get the interactions they want, as all we see is a box with a little red cross and the words “Right click here to download pictures. To protect your privacy, Outlook prevented automatic download of this picture from the internet”. What does this mean from a marketing perspective?
