Marketing Blog



DMCA Ruling Favors YouTube

A June, 2010 ruling by a U.S. District Court in New York in favor of YouTube established an important precedent for blog sites for avoiding strict liability for copyright infringement by blog posters.

FTC Endorsement and Testimonial Rules

On December 1, 2009, new FTC regulations that govern the use of endorsements and testimonials to promote products went into effect. FTC regulations now require all endorsements to disclose any “material connection” between the vendor and the advertiser.

Legislation May Increase Burden for Website Legal Compliance

Congress will soon be voting on two separate bills, which if they become law will certainly increase the burden on webmasters for website legal compliance, including new disclosures and website legal forms.

Avoid Liability For Actions of Your Online Resellers

Recent case law confirms once again: if online agreements are presented properly to end-users, they’re legally enforceable. This continuing trend is good news for websites that contract with registered users though SaaS Agreements, Membership Agreements, Subscription Agreements, Terms of Sale, Content License Agreements, and the like.

Why? Among other things, this means that important legal disclaimers and limitations of liability are legally enforceable.


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