How Search Engines Work
Search engine optimization is one of the most cost-effective ways to drive targeted traffic to your website. This means that, as a business owner, its important to know how these search engines actually work and how they present information to the user initiating a search.
They use programs called ‘spiders’ to index websites. This spider is an automated program that crawls a website, reads the content on the it and follows the links that the site connects to. The spider then returns all that information back to a central depository where the data is indexed. It will visit each link listed on the website and index those sites as well. Some spiders will only index a certain number of pages on your site, so its not recommended to have a website with more than 500 pages.
Increasing Your Online Traffic
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
The Eternal Domain Age Problem
So you’ve bought your website building software, figured out how it works, built a website to target your chosen niche, and added what you consider to be quality content. You’ve worked hard to get this far, but this is just the beginning. You need to get your site seen by as many people as possible. You need to drive as much traffic as you can whether it be through a pay-per-click campaign or via organic traffic.
Let’s say you decide to target organic traffic. In order to do this, you need to get a high ranking in the search engines for words or phrases related to your niche. Hopefully before you began building your website, you used researching tools to figure out the best words or phrases to use. Your entire website, from headings to meta-tags, to meta-descriptions and anchor text has been optimized for these words. continue reading…
Successful Website Design
Marketing on the Internet starts with an effective website. A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value. At the same time, it must be designed with the ultimate goal in mind: converting visitors into prospects and converting prospects into buyers. All of these factors will have a bearing on the ultimate success of your website and online marketing campaign, so it’s important to get it right from the start to make sure you’re reaping maximum return from your marketing dollars.
Effective Anchor Text To Improve Rankings
The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your Google search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.
To see an example of how powerful this anchor text is, go to Google and do a search for the phrase “click here”. At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase “click here”.
