Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
Internet Marketing for Offline Businesses
If you have an online based business and you are looking for ways to earn extra income, a good way to do this is by offering your internet marketing skills to offline businesses. In this article you will find 3 reasons why your services are so eagerly sought after by offline business owners.
1. With the internet being used as it frequently is today by everyone who is searching for anything at all, people will look up businesses in their local areas online before resorting to the Yellow Pages.
It is so easy today for people to source products locally on a search engine by simply typing in the keyword phrases they are targeting to search engines such as Google. Any offline business that has no website or internet presence will lose out to a substantial amount of business.
Maximizing Direct Mail Conversion Rates
One of the biggest problems with direct mail marketing is that you don’t know you’ve got it right until you’ve already spent money on design, printing and distribution. Even then, given the lack of real opportunity for tracking results, you can only base your perceived results on instinct rather than cold hard figures. Be that as it may, there are steps you can take at the creative stages to ensure your direct mail is as optimized for conversion as it can be in order to deliver a high return on your investment.
A great deal of optimizing your direct mail for conversion rates relies on common sense and, in a way, taking marketing to its most basic level. Too often it can be easy to confuse things and look for more complicated solutions to the problem where a simple course of action would suffice.
Consumers convert better when things are marked out for them in an easy-to-understand format. If you want a prospect to give you a call, don’t just put a phone number on the bottom of your flier and hope for the best. While most people understand that the phone number listed on an advertisement is for contact purposes – actually instructing them to give you a call in simple terms might have a marked increase in those that actually do pick up the phone.
Forum Marketing Tips
Posting on forums is one of the most effective ways to advertise your website or products online. However, in order to do this successfully, you must make every effort to first build your credibility on the forum. You shouldn’t sign up and immediately start an advertising-ish thread that contains your link. You will likely get banned from that forum board and you certainly won’t get any sales from it.
The more effective strategy of forum marketing involves creating multiple informative posts on a forum board before you even create a signature that includes a link to your website. Even if the particular forum you are using does not specifically mandate this, you may want to do this anyway as it will help to increase your credibility – which is your ultimate goal.
Increasing Marketing Costs During an Economic Downturn
Online reference website Juggle.com recently sent out a press release stating that it spent more on marketing than ever before – despite the economic downturn – and that its aggressive advertising strategy appears to be working.
Nice to know – but the motivations and reasons that Juggle.com gives for its strategy of increased spending, provide some interesting views on advertising during an economic downturn in general.
As a starter Juggle.com refers to an older study by McGraw-Hill that analyzed 600 business-to-business companies and concluded that businesses who continued to advertise during the 1981-1982 recession enjoyed over 2.5 times the growth compared to competitors that decreased spending during the same time period.
But there’s more.
