Marketing to Current Customers Over Email
Email marketing has been a tremendous leap forward for business owners, providing a means by which existing customers and potential customers can be contacted on a wholesale level. Allowing tracking and measuring of responses, email marketing has made it possible to market to the same prospects time and time again for no marginal cost. It also helps to increase the chances of converting brand new prospects and maximizing the efficiency of your lead generation spend. No matter what your line of business is, email marketing can be a great tool in helping to boost your marketing efficiency and helping to retain existing customers within your sales funnel.
One of the biggest expenses any business has is driving leads. Leads are the lifeblood of any business – without them, there are no sales, and without sales, there is no money. Finding a new customer is an expensive thing to do, and there’s never any guarantee that you’re going to find new business. Existing customers are cheap leads because you’ve already paid to acquire them. The second time you sell to an existing customer, you’re halving your acquisition cost and improving your profit margins on every subsequent sale. And there’s no easier or more cost-effective way to do that than by email marketing.
Evaluating Your Website Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.
Email and Mobile Marketing – Now Affordable to the Smallest of Businesses
- Image via Wikipedia
Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
Email and mobile marketing are amongst two of the most highly responsive forms of direct marketing available. These forms of marketing require you to gather permission from the prospect in order to send ongoing messages, meaning that the messages that are sent are received by a truly receptive audience. This also allows for sending specific messages to certain subscribers, which makes for much more targeted campaigns that produce much more serious results.
