Common Marketing Mistakes
If entrepreneurs and small business owners do not market themselves, chances are, they won’t be in business for long. Here are some mistakes entrepreneurs may overlook or struggle with when marketing themselves:
1. Thinking that one ‘touch’ is going to do the trick. I have recently been in conversations with someone who does workshop and he has done one mailing to 300 people and thinks that marketing doesn’t work because no one contacted him based on that mailing. I have been trying to help him understand that his first mailing didn’t even cause a blip in the brains of those who even saw it. I encouraged him to narrow his mailing list and to “mail the heck out of them.” (I think that is the language I used).
