Turn Email Subscribers Into Buyers
The value of a mailing list is not in its word of mouth power. It is not in the indirect sales power, either. The value of a mailing list rests on its ability to convert readers into buyers, subscribers into clients, and interested parties into long-term customers.
If your mailing list is failing to do this, you are missing out on the potential for greater long-term sustainability for your business.
Alternative Marketing Strategies
Name any business that seemingly came from nowhere and went on to become a number-crunching machinery, running high on a steady flow of profit. Be it Starbucks or KFC, every business enterprise started off as a small one in terms of the amount of capital invested. To make a business go big, one doesn’t necessarily need a huge capital investment as much as they need a business vision. It’s the vision that makes all the difference. Colonel Sanders or Zoe Siegl always dreamt big and had a plan to follow up that dream into reality. Don’t expect your business to create a market sensation unless you know the trick of finding products for your customers.
Tweeting without Twitter
By: John Templeton
While the online press might see things differently, Twitter certainly is not the only micro messaging service out there. While micro blogging has certainly come into the mainstream recently, it is not even a modern phenomenon. From short form blogs to instant messaging, the short and punchy promotional message has been a staple of advertising since, well, since the beginning.
The Effect of Spam on Business
Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to a significant amount of dollars spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $132 billion in lost productivity in the last year, which equates to over $1000 per employee. According to FastCompany.com, 89% of the 107 trillion emails sent in 2010 were spam. Of those 89%, most were sent for pharmaceutical promotions – as virtually anyone with an email inbox can attest to.
Proven Internet Marketing Strategies
I am constantly amazed by the number of people I meet who have absolutely no marketing strategy whatsoever behind their website. I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together and place them on a web host somewhere expecting everything else to just happen because their site or business is on the web!
It very rarely happens that way.
