How Search Engines Work
Search engine optimization is one of the most cost-effective ways to drive targeted traffic to your website. This means that, as a business owner, its important to know how these search engines actually work and how they present information to the user initiating a search.
They use programs called ‘spiders’ to index websites. This spider is an automated program that crawls a website, reads the content on the it and follows the links that the site connects to. The spider then returns all that information back to a central depository where the data is indexed. It will visit each link listed on the website and index those sites as well. Some spiders will only index a certain number of pages on your site, so its not recommended to have a website with more than 500 pages.
The Next 10 Online Trends
It’s never been harder to keep up with the latest web trends with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques.
As a result, we’ve assembled a team of web experts to help you and your business keep on top of the most important trends on the web. Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face.
Here are top online trends for the next 12 months.
Social Media Survey
Social marketing, despite the fact that it has seemingly oversaturated the market, appears to still be growing – both as a way to get any message out or to promote a business.
Econsultancy recently conducted a survey to determine how big a role social marketing and online PR is playing for a cross-section of over 1000 businesses. The results seem to indicate that social marketing is being relatively underutilized as a business tool.
Report findings:
* Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.
* Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.
Non Twitter Tweeting
By: John Templeton
While the online press might see things differently, Twitter certainly is not the only micro messaging service out there. While micro blogging has certainly come into the mainstream recently, it is not even a modern phenomenon. From short form blogs to instant messaging, the short and punchy promotional message has been a staple of advertising since, well, since the beginning.
The Eternal Domain Age Problem
So you’ve bought your website building software, figured out how it works, built a website to target your chosen niche, and added what you consider to be quality content. You’ve worked hard to get this far, but this is just the beginning. You need to get your site seen by as many people as possible. You need to drive as much traffic as you can whether it be through a pay-per-click campaign or via organic traffic.
Let’s say you decide to target organic traffic. In order to do this, you need to get a high ranking in the search engines for words or phrases related to your niche. Hopefully before you began building your website, you used researching tools to figure out the best words or phrases to use. Your entire website, from headings to meta-tags, to meta-descriptions and anchor text has been optimized for these words. continue reading…
