Creating An Effective Business Slogan
“Reach out and touch someone.”
“The ultimate driving machine.”
“Finger lickin’ good.”
Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well have persuaded someone you know to place more long-distance calls, purchase a particular brand of car and decide where to stop for supper.
Such slogans truly influence customers, and that’s why you want one for your own company.
First, Make Them Up
Begin by brainstorming a lot of words related to your business – at least 50 of them. Nouns, verbs, adjectives, phrases – just keep going and going until you have a long, disorganized list.
The Lifeblood of the Internet
If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.
To completely over-simplify things, the applications are what make it possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content.
Email Marketing Management
If you are already pulling targeted traffic to your website, adding an email marketing solution to it might give a good boost to its income earning potential. Building a list is a very personal and direct way of communicating with your potential customers. You are conversing with people straight through their email inbox. For a short period of time, you likely have their undivided attention as they are reading whatever it is you have to say or offer them. With a good email marketing management software program, you can introduce each email with the name of the recipient. This personal level of communication is not possible with your more ‘traditional’ forms of advertising.
Getting Listed on the Search Engines
Search engine optimization, also known as SEO, is the concept of planning, writing, and coding each page of a given website so that it will be seen correctly by the search engines for the keywords that were chosen. Once it’s being seen, or indexed, by the search engines, the next step is to build credibility for the website by building credible links to it from a variety of sources.
An SEO strategy should begin for every page on every website before it’s even written. This includes the proper choice of keywords, the correct meta-tag coding, and the right keyword density. The content of each page should be written for the exact topic of the page and be related to the chosen keywords. Each page should also have a proper interlinking plan so all the pages of the site each have the opportunity to gain credibility from the other pages. It’s important to also add a sitemap to the site and submit website on Google using their webmaster tools. This will help them know the topic of each page on the website.
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Relationship Marketing Through Blogging
One of the most effective inbound marketing strategies available for businesses, online and offline, both in terms of cost of implementation and in overall return on investment (ROI), is blogging. Why has business blogging become so important as an inbound marketing strategy? There are a variety of reasons. Blogging is conversation, it’s personable, and it’s informative. Blogging is attractive for both online and offline (i.e., brick and mortar) businesses because consumers (i.e., customers, clients, and patients) feel they are being told a story rather than sold a product or service; and, no one wants to be “sold!”
Significantly, clients and prospective clients become part of the conversation by reading the blog posts and leaving their thoughts and feelings in the form of comments.
Who doesn’t like being asked their opinion?
And, what business owner wouldn’t pay big money to know what his target audience is thinking, as well as what they react to and why?
