Skyrocket Your Perceived Value
It is of great importance that your visitor “see” the bargain within your offer. There are ways to enhance this perception. People often observe sales pages with a “what is in this for me” mindset. Your offer needs to clearly show them what is in it for them.
When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.
Mobile Coupon Marketing
Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned. Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.
Even in impoverished, 3rd world countries such as Kenya, as many as 1 in 3 adults own a mobile phone, and with over 950 million handsets sold last year worldwide, it’s no wonder mobile marketing is on the rise.
Marketing through mobile coupons is a particularly effective way of reaching your audience. People are used to email marketing, and as such are less responsive to it – particularly given the volumes of email we receive. It’s often a difficult task for a marketer to break through the noise and get their message heard above all others, let alone to induce a response from the prospect (even where the prospect has opted-in to receive the emails in the first place).
Marketing Tactics To Avoid
Knowing what doesn’t work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.
It’s easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here’s some real time and money wasters that you can safely avoid doing.
1. SPAM – Don’t waste your time on trash
You don’t like getting spam in your email do you? Neither does anyone else. Don’t send unsolicited commercial emails to try and promote your web site or product. (Out of all of the things listed here, I have never gone this route and won’t).
You risk getting your site shut down if your Internet Service Provider gets enough complaints. You can also be “blacklisted”. This means your email can be labelled as spam and be blocked by a lot of service providers.
Spam is stupid and a very poor decision for a business to make.
