One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.
Relevance is crucial in all forms of online and offline communications. And it has nothing to do with your company. It has everything to do with your customer, the content of your communications and individualization.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
Experts exist for a reason. Fairly new to the field of brand marketing, but establishing a firm foothold all the same, is the social media marketing agency.
When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.
Tweet Personalization is Important in Email Marketing Email can be an incredibly powerful marketing tool to drive conversions and profits, yet it is grossly underutilized. If you’ve read any of my previous columns, you have no doubt figured out that email RELEVANCY is a soap-box subject of mine. So… I’m going to expound a bit [...]
Small business owners need to find additional means of promotion during tough economic times. Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.
A steady flow of new business is necessary for business survival. But in your rush to attract new people, don’t forget current or previous customers and clients. They’re as good as gold…and if you’ve given them a good experience in the past, they are much more likely to purchase from you again.
Posting on forums is one of the cheapest and fastest ways in which you can advertise your products on the Internet. However, in order to do this successfully, you must proceed with caution.
Despite the economic climate, many companies both large and small have managed to maintain their sales levels or even increase them by utilizing email marketing. That’s how powerful these strategies can be. While this is not the sole reason why companies have been able to survive, it certainly is not one to be ignored.
