How to Woo the Media
Every small business needs to advertise in some way to get their products in front of the right customers. Often this requires learning how to work with reporters and media professionals.
If you have been sending out news releases to alert the media to new products or events without much success, here are some suggestions that might land you in the public’s eye more frequently:
Writing Publicity-Friendly Content
The content on your site is one of the best tools to attract traffic, customers, and even the attention of the media. If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand and improving your overall search optimization ranking. What’s even better is that this is FREE publicity, likely in a publication that charges significant amounts of money for advertising slots. Here are a few suggestions on how to write content that attracts the media to your site.
1. This may go without saying, but your online content must be easy to read. Make sure the point of the content is clear and that the pages are formatted correctly. Journalists don’t have the time to sit and read articles on every single website they find to find print-worthy content. You may want to include subheadings, bullet points, lists, and more to make sure it is easy to follow and skim through, if necessary.
