While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…
Cell phones have evolved greatly over the past few years. So many features have been added that they have become multimedia devices that almost double as a cell phone.
By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies.
The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.
According to the ‘Small Business Technology Poll’ done by AT&T, wireless technologies are becoming more and more crucial to survival for today’s small businesses. This poll indicated that almost 2 out of every 3 business owners feel that they couldn’t even survive without these technologies. This is a 25% increase from the same poll done [...]
According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing.
Mobile email is growing and it will keep on growing. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your (mobile) email campaigns.
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