Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
Mobile Shopping Is Growing Quickly
According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
Email and Mobile Marketing – Now Affordable to the Smallest of Businesses
- Image via Wikipedia
Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
Email and mobile marketing are amongst two of the most highly responsive forms of direct marketing available. These forms of marketing require you to gather permission from the prospect in order to send ongoing messages, meaning that the messages that are sent are received by a truly receptive audience. This also allows for sending specific messages to certain subscribers, which makes for much more targeted campaigns that produce much more serious results.
Mobile Marketing Growing in the U.S.
Mobile marketing is the act of reaching directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users. It is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted messages on a wholesale scale. Mobile business consultants and service providers already have access to the frameworks for dealing with SMS text marketing, yet still the US market remains behind much of the rest of the world in this method.
Mobile Coupon Marketing
Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned. Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.
Even in impoverished, 3rd world countries such as Kenya, as many as 1 in 3 adults own a mobile phone, and with over 950 million handsets sold last year worldwide, it’s no wonder mobile marketing is on the rise.
Marketing through mobile coupons is a particularly effective way of reaching your audience. People are used to email marketing, and as such are less responsive to it – particularly given the volumes of email we receive. It’s often a difficult task for a marketer to break through the noise and get their message heard above all others, let alone to induce a response from the prospect (even where the prospect has opted-in to receive the emails in the first place).
